The whole idea
You see the photograph before you take it — and what you took
is exactly what you saw.
Each of the eight stocks is a recipe of some twenty parameters — white
balance, tone, channel mix, split tone, grain, halation, vignette —
evaluated on every frame the sensor hands over, before it is ever
written to disk.
- Live in the viewfinder
- Tone curve, colour, grain, halation and vignette are rendered on the
live preview, not previewed as a thumbnail. What is on the glass is the file.
- Baked in at capture
- The look is written into the photo or video the instant you press the
shutter. There is no edit step, no export queue, no second version to manage.
- Recipes, not filters
- Each look is a full film recipe — white balance, contrast, black lift,
channel mixing, split tone, grain and halation — not a colour wash on top.